Conceptual rebrand for Trading Post Brewing, a craft beer manufacturer and restaurant with strong community ties currently operating with a problematic brand concept. The goal of this project was to develop an inclusive identity that brings life to the brand’s core values while creating something entirely fresh to stand out in a saturated market.

Bubbly, energetic lettering creates a playful wordmark with plenty of bounce, as seen on this IPA label.
The core beer lineup features colour-coded packaging.
Coasters feature branded icons in a variety of colour combinations, a hallmark of the brand.
Uniform colour ways reflect those seen in other branded packaging
The vertical logo was inspired by the bounce of carbonated bubbles so commonly associated with beer.
Contrasted colours create a fluid uniform palette.
Business card featuring bubbly icons and clear information hierarchy.
The logo's verticality creates contrast when paired with horizontal type.
The irregular forms and colours make for a relatable and welcoming feeling, juxtaposing the traditionally masculine elements dominating today's local beer industry.
The brand guide outlines acceptable application.
Post has been repositioned as a place where all folks can come together to enjoy.
Food menus were created as z-folds that can stand on tables or be set aside.
Foldable menus allows the guests to focus on their company.
Happy hour and features menus can be tucked into main menus.
The contrasts work together to reflect the brand's values of community.
Hats with subtle icon imagery were created for BOH uniforms.
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