Packaging design for a conceptual granola bar brand based in the Pacific Northwest, Mountain Trail offers high quality soulful food products for avid outdoor folk and homebodies alike. Feeding body and soul, Mountain Trail evokes the healthy spirit of outdoor adventure and memorable experiences in nature.

The packaging was inspired by art deco forms, and PNW hues.
Packaging iconography interacts with the primary logo to create a cohesive yet clear product line.
Duotone colours create contrast between product varieties.
Packaging as seen on the shelf.
The brand guide outlines proper use of brand assets.

Stop Motion Animation

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