Branding for Luxe Beauty, a new collective of salon and wellness services based in Redvers, SK. A scalable identity was created to grow with the business as it develops. Working with the client to develop the business name, an identity encapsulating modern luxury with a delicate feminine feel was created to align with the brand the client had envisioned. Rich texture gives depth to the soft neutral colour palette, elevated by crisp, elegant typography. These designs will be incorporated into the brand’s physical space, used in social media, and in printed collateral as the business works towards opening.