Conceptual rebrand and ad campaign for Little Green Apple, a cherished family-owned market in Abbotsford, BC. The goal of this project was to revitalize the brand’s image while respecting its rich heritage. Extensive research revealed a loyal customer base of health-conscious locals and busy urban dwellers. From the research emerged a brand and ad campaign concept that pays tribute to the market’s enduring commitment to quality, community, and tradition. This project is a testament to Little Green Apple’s legacy, blending past and present, while embracing an ever-bright future.
The concept was inspired by Burberry's recent rebrand, and hand-made logos from the early 1900's.
The target audience comprises health-conscious locals and busy urban dwellers.
"A Legacy of Goodness" epitomizes the brand's enduring commitment to quality and community.
The hallmarks and attributes of the ad campaign provide consistency.
