Chewy's icon

Branding and packaging for Chewy’s Bagel Co., a new e-commerce business based in the Fraser Valley offering a selection of fresh and tasty homemade bagels. Born out of a passion for good food and sharing, Chewy’s Bagels are handmade in small batches in a selection of bold flavours. Honey dipped and baked to perfection, find Chewy’s Bagels at your local farmer’s market, or find @chewysbagels on Instagram for online ordering.

Born out of a passion for good food and sharing, Chewy's bagels are handmade in small batches in a selection of bold flavours.
Introduction in a bold way.
Posters promote the brand's variety of products.
The brand guide outlines rules of application.
Labels measure 2x2"
Vibrant photography is a hallmark of the brand.
Posters connect locals to the digital brand.
Magnets and loyalty cards encourage users to engage with the brand.
Patterns, stamps and stickers make up the packaging.
Farmer's market components include a price list.
A social media campaign introduces the brand digitally.
Experimentation in label dimensions.
Friendly posters invite users to connect with the brand.
Expanding flavours meant expanding the colour palette.
Bright, flashy photography captures the brand's vibe.
Loyalty cards encourage repeat business.
A patterned poly-liner was designed for single item sales.
Labels are printed on vinyl sticker sheets.
Typographic posters give an energetic feel.
Magnetic biz cards keep customers coming back.
Grids, texture, and stroke width drives consistency.
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