App design and branding for Youth Trek Canada (YTC), a conceptual federally funded program that provides discounted domestic travel for Canadian Citizens aged 18-25. Once eligible, participants receive a unique pin code to activate their profile on the CanGo app where they can book air, rail, and accommodation from government and corporate partners across the country. Modern themes and sleek design provides a trustworthy concept influenced by youthful optimism and movement.

The program vision lays the concept foundation.
A Site Map guides users through the app
Wireframes helped to set the app's grid.
As well as bookings, the app allows users to connect with one another.
The app requires a code that is mailed to participants.
The guide outlines controls for the brand.
Participants receive a letter from the program that includes their unique code.
A vehicle wrap was created to promote the program.
A poster series highlights various destinations for participants.
The CanGo app was developed for the Youth Trek Canada federal program
Previous

Little Green Apple Rebrand
Next

Fake Ads